Big Bud Brands Will Happen
When California passed the Adult Use of Marijuana Act last year, a lot of pro-pot people worried about big brands coming into the fledgling market. As activists, we have mixed feelings about this. But ultimately, this is a smart market, and the choices that will drive it will benefit the consumer. Which is good. But also, from the perspective of a marketing agency, this represents opportunity on a scale rarely seen. Probably not since the explosion of smartphones — and nobody